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About Me

Hi! I’m Nimaa.
A passionate digital marketer with 2+ years of experience in paid social, influencer marketing, website optimisation, and SEO. I love exploring new digital trends, using analytics to optimise strategies, and delivering results that truly make an impact.

Residence: Melbourne, Australia
Work Model: Hybrid, Remote, Flexible
Full-time: Available
Freelance: Available

My key Strengths

Adaptability & Continuous Learning

Ability to stay ahead of industry changes, quickly master new tools and platforms, and adapt strategies with a can-do attitude to meet client needs and market dynamics.

Creative Thinking & Problem-solving

Ability to combine creative thinking with problem-solving skills to develop unique, effective solutions that address complex technical challenges.

Campaign Management

Ability to contribute to the planning and execution of campaigns through strategic idea generation, efficient project management, and collaboration with stakeholders.

Data-driven Mindset

Ability to analyse, track, and visualise data while consistently identifying opportunities for improvement through a test-and-learn approach.

Client Industry

Fun Facts

Passionate Baker

Pilates Princess

Caffeine Enthusiast

Detective Drama Buff

Quote

It's kind of fun to do the impossible

Walt Disney

Resume

Experience

2022 - 2024

Associate Consultant, Digital Performance

Sonar Group (Full-time, Freelac

Digital Marketing & Performance Advertising

• Managed and executed paid social campaigns across Meta, LinkedIn, and TikTok, optimising for performance, audience segmentation, and engagement.

• Led end-to-end influencer campaigns, including strategy development, contract
management, budget allocation, and content briefing, ensuring brand alignment, KPI achievement, and fostering long-term partnerships.

• Supported paid search campaign implementation on Google Ads (Text, Video, and Display ads), improving ad copy relevance and conversion rates.

• Developed automated campaign pacing sheets in Excel, utilising pivot tables,
VLOOKUPs, and XLOOKUPs for budget tracking and performance reporting.

• Managed website content updates to enhance SEO performance and improve organic visibility.

• Implemented website tracking via Google Tag Manager while monitoring campaign performance using Google Analytics 4 (GA4), Looker Studio, and Supermetrics,
delivering data-driven insights and recommendations.

Client & Stakeholder Communication
• Delivered weekly and end-of-campaign performance reports and dashboards,
translating data insights into actionable optimisations.

• Collaborated with external platform partners (Meta, LinkedIn, TikTok, influencer agencies)
to refine and execute media strategies for optimal performance.

• Conducted market research, competitor analysis, and keyword research audits,
contributing to revised best practice guidelines and strategic insights.

Education

2020 - 2021

Master of Business Analytics

Deakin University, Burwood, Australia

76.5 WAM

Certificate

2016 - 2019

Bachelor of International Management & Business

University of Plymouth affiliated with National School of Business, Sri Lanka

First Class Honors

Certificate

Digital Marketing Foundations

LinkedIn Learning

Understanding key digital marketing concepts, including analytics, customer engagement, content marketing, website optimisation, and copywriting.

Certificate

Learning HubSpot

LinkedIn Learning

Developed skills in CRM management using HubSpot, including contact and deal tracking, marketing campaigns, and customer service tools. Gained experience in reporting to enhance business productivity.

Certificate

Data Visualisation: Storytelling

LinkedIn Learning

Learned the importance of storytelling in data communication, using visualisation techniques. Gained skills in balancing complexity and simplicity to create compelling, real-world data narratives.

Certificate

SEO - Keyword Strategy

LinkedIn Learning

Gained expertise in developing SEO strategies, optimising page elements, and implementing keyword tactics across digital marketing channels for enhanced search performance.

Certificate