Overview
Led always-on and seasonal influencer marketing campaigns for top-tier clients in the property, floristry, and entertainment sectors, tailored to target audiences and specific marketing objectives, ranging from increasing brand awareness to driving display home visits and festival ticket sales.
Behind-the-scenes
- Co-created content and implemented unique organic social approaches to specific influencer profiles.
- Optimised paid ad content on Meta and TikTok to effectively reach new target audiences.
- Negotiated influencer contracts and managed budget allocation across various markets, ensuring cost-effective campaign execution.
- Created easy-to-use campaign templates outlining timelines, budgets, and responsibilities, streamlining project management.
- Coordinated logistics for influencer events, driving increased brand visibility and audience engagement.
- Utilised Google Analytics to track performance, providing data-driven insights that led to significant campaign optimisations.
- Contributed to detailed performance reports and client presentations.
Impact
Influencer marketing campaign management showcases my ability to allocate budget, collaborate with teams, execute multi-platform strategies, and align client needs with overarching objectives. By optimising ad content, and negotiating influencer deals, we achieved cost-effective results. Regular feedback loops and performance analysis ensured continuous improvement, fostering stronger partnerships and driving measurable success.