Overview
Conducted bi-monthly competitor analysis audits for real estate and property clients to evaluate rival digital and marketing strategies, identifying gaps, opportunities, and actionable insights. These audits helped refine client positioning, improve lead generation, and enhance market responsiveness. The comprehensive process involved assessing competitors’ online presence (websites, SEO, paid ads), user experience (landing pages, forms, site speed), and social engagement to benchmark performance and uncover competitive advantages.
Behind-the-scenes
- Website & Landing Pages: Analyse website theme, design, CTAs, and conversion elements (e.g., forms, trust signals like testimonials). Check mobile optimisation and page speed using Chrome DevTools.
- SEO & Tags: Audit meta titles, descriptions, and keyword usage with tools like SEMrush or Moz.
- Social Engagement: Benchmark social media platform presence, audience growth and engagement.
- Paid Strategies: Evaluate both paid social and search campaigns (creatives formats, ad copy, targeting) and compare content gaps.
- User Experience: Test submission ease, lead capture efficiency, email subscriptions and follow-up workflows (e.g., automated ‘Thank you for subscribing’ emails).
Impact
These competitor audits benefited both existing and helped win potential clients. By providing in-depth analysis and insights that positioned client to outperform competitors, expand market share, and thrive in the real estate industry. This work directly contributed to business success, driving impactful marketing campaigns.