Overview
Proficient in utilising Meta Business Suite to manage business accounts and organic content scheduling. Possessing hands on-experience utilising Meta Ads Manager to optimise paid social campaigns for Facebook and Instagram. My experience encompasses the full campaign lifecycle, from campaign planning and ad creation to audience targeting, budget management, and in-depth performance analysis.
Behind-the-scenes
- Strategic Campaign Set-up: Aligning campaign objectives, identifying target audiences using advanced segmentation techniques (custom, lookalike, and interest-based audiences), and selecting appropriate ad placements.
- Creative Optimisation & A/B Testing: Creating engaging ad creatives (images, videos, carousel, collection ads and ad copy) and employing A/B testing to identify high-performing variations.
- Performance Tracking & Reporting: Meticulously tracking key performance indicators (KPIs) using Meta Ads Manager’s reporting tools. Delivering actionable insights and recommendations based on data analysis to improve campaign performance.
- Troubleshooting & Issue Resolution: Proactively identifying and resolving issues within Meta Business Suite, including ad delivery errors, lead form issues and account access complications, ensuring smooth campaign execution and minimal disruption.
- Collaboration & Knowledge sharing: Working with Meta Support teams to troubleshoot complex account issues, stay updated with the latest platform features and best practices, proactively seize new opportunities, and refine digital strategies for optimal performance.
Impact
My ability to identify and resolve complex issues within Meta Business Suite and other digital marketing platforms, coupled with my collaborative approach to working with Meta Support teams and other external partners, has been instrumental in ensuring the smooth execution and optimal performance of digital marketing campaigns especially for real-estate & retail sectors.