Overview
Contributed to comprehensive SEO optimisation audits to enhance organic visibility and improve website performance for multiple clients. Leveraged expertise in website crawling, on-page SEO techniques, content management, and keyword research to drive measurable improvements in search engine rankings and organic traffic.
Behind-the-scenes
With hands-on experience in SEO strategy and execution, I have worked extensively with key SEO tools to optimize website performance and enhance organic visibility.
- Google Search Console (GSC): Monitored organic search performance, identified indexing issues, and implemented improvements to boost rankings.
- Google Keyword Planner: Conducted keyword research audits to identify high-value search terms and content opportunities.
- SEMrush, Moz, and Screaming Frog: Performed website crawling, competitor analysis, on-page and off-page SEO audits, and technical SEO improvements.
- Yoast SEO (WordPress Plugin): Optimised website content for keyword integration, and metadata enhancements for overall content discoverability i.e. meta title, meta description, alt text for images and more.
- Google Tag Manager (GTM): Implemented granular website tracking to measure SEO impact and refine measurement strategies based on performance data, including event tracking, click monitoring, and troubleshooting form submission issues.
Impact
With exposure to diverse client markets, I adapt and deliver effective SEO solutions that drive growth and visibility for businesses in both local and international markets. By leveraging industry-leading tools and staying updated with the latest trends, I play a key role to enhance search rankings and engagement across various sectors.